Creating goals is crucial for your business team. Here are a few reasons why.
Keep Everyone Motivated
No matter how much you love your job or industry, there are times when you just don’t want to go into work, or you feel like being lazy for a day or two. Part of the importance of goal setting in an organization is that it helps keep everyone motivated even in times where he or she may not necessarily feel like putting in much work. Although someone may not feel like giving 100%, they will if they know that there is some sort of award at the end of the tunnel.
Give You Direction
One of the reasons goals are so important is that they give you direction. When you’ve got clearly set and well-defined goals, they make lots of decisions easy. You don’t need to expend any mental energy thinking about certain courses of action because they don’t fit your goals. By setting goals like this you can essentially put your decision making on autopilot, which has the nice dual effect of making you more likely to achieve your goals and giving you more time and energy to focus on taking the more active actions you need to take to achieve your goals.
Measure Success
Good organizations should always be trying to improve, grow, and become more profitable. Setting goals provides the clearest way to measure the success of the company. When you are looking at your company from a three- or five-year perspective, you are looking beyond the tactical side of your business and instead taking a much more macro view, which allows you to see the company from a competitive, business vertical or economic perspective.
Keep You Relevant
It’s important to make sure your goals are based on the current conditions and realities of the business climate. Your goal may be to increase your turnover by 50%, but if a recession is looming and a big, new competitor has opened in your town, then your goals aren’t relevant to the realities of the current market.
Your goals also need to be relevant ‘internally’ so they align with your vision, mission and purpose and the values of you and your team… and the desires of your customers.
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