When Life Gives You Lemons, Be the Lime: 3 Insider Tips for the Best Marketing Tools

Published on August 28, 2023

Keeping your tools sharp is crucial for the world of marketing. Here’s 3 ways to make it work best.


Promotion is an incentive tool used to drive up short-term sales. Promotion can be launched directed at consumer or trade. The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy.

  • Consumer incentives could be samples, coupons, free trial and demonstration.
  • Trade incentives could be price off, free goods and allowances.
  • Sales force incentives could be convention, trade shows, competition among sales people. Sales promotion is usually targeted at fence-sitters and brand switchers.
  • Sales promotional activity for the product is selected looking at the overall marketing objective of the company. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool’s purpose.

Email Marketing

Email marketing can be a cost-effective way for a small business to promote its brand, develop relationships with new customers and increase sales. Software can simplify the process through features. Those include email templates, A/B testing options, lead capture forms for your website, and reports. There are a lot of email marketing software platforms to choose from:

  • Mailchimp: Our pick for the best overall email marketing software, Mailchimp’s paid plans offer templates, testing, landing pages, forms and reports as well as access to creative design tools and 24/7 support.
  • Constant Contact: If you’re looking for a free trial, Constant Contact has one of the best — 60 days with no credit card information required. In addition to solid email features, it can help with social media marketing.
  • Campaign: For businesses that want a more advanced platform, Campaigner offers features such as a full code editor, conversion tracking, a Facebook audience builder and a getting started video tutorial.

Content Marketing

Regardless of what kinds of content you publish, it’s crucial that you develop a unique voice. There’s a reason so much content on the web is bland and instantly forgettable. It’s because far too many sites are afraid of taking a stand on an issue or putting forward a specific point of view. Challenge yourself to go one step further by sharing and demonstrating your organizational values in your content. 

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.