To market effectively, you need to be up to date on what’s happening in business in general. Here’s some trends.
Flexible Work Model
The flexible work model is gaining popularity because of its benefits. A flexible workspace is the first step toward adopting this work model. Coworking spaces offer the best flexible work solutions for all kinds of businesses. No wonder, the global coworking market is expected to rise to $13.03 billion by 2025 from $8.14 billion in 2021.
E-Commerce Continues
The pandemic completely changed the way consumers shop. E-commerce was already on the rise before COVID hit. The pandemic helped the eCommerce space take off at an astronomical rate. In fact, Shopify reported that e-commerce experienced 10 years’ worth of growth in just three months during the pandemic. Although the growth of eCommerce has slowed post-pandemic, it’s still growing modestly. Businesses continue to adjust their marketing and sales strategies to maximize its impact on the bottom line. In 2021, global e-commerce sales totaled $5.2 trillion, and that number is expected to grow 56% over the next four years, reaching $8.1 trillion by 2026.
Accessibility
Remote work, hybrid work, and returning to the office: Businesses have taken a scattered —and at times inconsistent — approach to allowing employees to work from home. Many business owners are realizing that the decision whether to allow remote work actually focuses on the wrong thing. It’s about accessibility, not presence. There are plenty of technology tools to support work. It’s also true that some business operations require and benefit from employees who show up in person. In 2023, the focus must be on connecting the right people to do the work that needs to be done effectively.
Green Supply Chains
With ESG and Sustainability playing enormous roles in business development and change, it’s unsurprising to see a trend towards green supply chains. Businesses want to be sure that their suppliers are a good fit for their vision and values and are making changes to the way in which goods, services, and products are developed and transported through the supply chain. This trend is also being considered from a financial perspective, as optimizing the process, making changes to cheaper resources or packing, and streamlining delivery can all serve as cost-cutting measures. https://www.supplychainbrain.com/blogs/1-think-tank/post/30512-six-ways-that-supply-chains-are-turning-to-green-solutions
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