Content is what helps you communicate with your customers, so it’s imperative you make it the focus of your advertising. Here’s some ideas.
Influencer Marketing
Influencer marketing is simply partnering with someone influential in your industry to market your product or service. If you have a lipstick line, Kim Kardashian would be an awesome influencer for you. If you’re in a heavy metal band then not so much. Working with an influencer that appeals to your target market is key. Instagram influencers are what people usually think of when they think of influencers but there’s influencers on YouTube, LinkedIn, Reddit, and other platforms as well.
Listen To Others in Your Industry
Your customers might be an excellent source of potential marketing ideas, but they might have missed out on a question that others asked. How do you find out what the rest of the industry is curious about? Find out where they gather to talk shop. Facebook groups, Twitter chats, and forums are some of the platforms that will bring them all together. It pays to become an active participant, as you can get industry-wide exposure over there. Another popular platform that attracts questions across a variety of industries is Quora. People visit Quora to ask questions on a wide range of topics — including those relevant to B2C and B2B companies. Using this platform, you can research commonly asked questions from your audience to inspire content that answers them.
Write for Your Audience
This content marketing technique may sound obvious, but once you know who your audience is, you need to write for them. From topic selection to your final edits, your audience should play a big role in the way you present information. Right from the start, you should select topics that potential customers would want to learn about. This is a challenging process (and sometimes you’ll be wrong), but you can start with these seven ways to find ideas they’ll love.
Narrow Your Focus
As you select the topics you want to write about, you may find yourself coming up with broad, general topics. But unless you’re prepared to spend the time to create comprehensive long-form content, you should narrow each topic down to the point that you can cover it fully.
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