The Impact of a Weekly Company Blog Post

Published on March 11, 2024

Blog posts have become a crucial part of marketing strategy. Here’s a few reasons why.

Reliable Results

Regularly adding fresh content to your website is a terrific idea. As your posts build up, readers will discover a wealth of insightful content and come back to your site with fresh content to read. It also keeps your website looking fresh, which increases the likelihood that visitors will become customers. You may organize your pertinent information and stick to your marketing plan using a blog. It’s not simple to promote your products and services, particularly in a market where competition is fierce. That’s where the blog is useful. It aids in the multimedia portrayal of your business, maintains audience attention, and advances it.


There is more to search engine optimization than merely ranking. Making your company prominent in search engine results above the competition is a long-term strategy. There are two methods for achieving that. Writing blog content centered around keywords that your target audience searches for is one strategy. This is an excellent method to ensure that the content you publish is pertinent. Search engine algorithms discover that you have used the popular keyword on your site several times when they crawl it. They decide to place your company higher on the search results page because of its relevancy.


Now that your blog is driving visitors to your website, you have the chance to turn that traffic into leads. Every blog post you write presents a fresh chance to create new leads, much like every other post is an additional indexed page. This operates in a very straightforward manner: Simply include a call-to-action in every blog article that generates leads. These calls to action frequently lead to freebies, such as eBooks, fact sheets, whitepapers, webinars, and trials; in other words, anything that is content-related and would require the exchange of personal information.

Increase Website Traffic

Blogs produce content that is relevant to boost website traffic. An analysis by HubSpot Marketing shows that companies with blogs receive 55% more visits to their websites than those without one. A blog is a fantastic method to add new content to a website. In addition to offering advice and a business service or product, blogs can also satisfy readers’ need to know how to solve difficulties.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.