Steps to Optimize Your LinkedIn Business Account Page

Published on March 27, 2023

LinkedIn is becoming more of a marketing competitor. It’s important to keep your page optimized. Here’s some ideas.

Be Sure Your Info is Accurate

The first key note is that both LinkedIn profile and page content is searchable on the platform, and users both within and outside the LinkedIn platform may find your company’s listing as a result of the terms you use. Given this, you need to ensure that the information about your company is both up-to-date and accurate. Add your company’s website URL, phone number, and information using the various fields available.

Content Hub

A great resource is an eBook that LinkedIn created about Employee Advocacy. Unless your employees are also sharing your content, it’s unlikely that you will grow your Company Page following quickly without using sponsored content ads. So, make it easy for your employees to share your content! Inform your employees of new content on your Company Page every week and encourage them to share it with their connections. Simply copy some links from Company Page posts. Then your employees can click and share with their own networks.


LinkedIn’s Company Pages benefit from more than a user avatar. You can upload a profile photo, as well as a banner image that sits near the top of your profile, taking up most of the “above the fold” space and introducing new visitors to your page. Locate or create an image that showcases your business in an attractive manner. This could be a team photo, a picture of your headquarters, or even a photo from a recent event. Try to keep in mind that potential employees will see this image, so you should opt for something that accurately reflects your company culture instead of a stock photo or outdated image.

Showcase Employees

On average, employees have 10 times more 1st-degree connections on LinkedIn than a company page has followers. Additionally, internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers. Ensure that all employees with external contacts have a LinkedIn profile and follow the company page. Advise your staff to turn off LinkedIn notifications via email and ask them to install the LinkedIn app and check it regularly. Ask them to share any update relevant to them with their network, as long as the updates are interesting to your network.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.