The new year is the perfect time to think about bettering your business. Here’s our top 10 ways to do it.
1. Identify Customer Service Missteps
Customer service matters. In fact, 93% of customers reported they are more likely to become repeat customers at companies that offer excellent customer service. Identify what your biggest missteps were in 2021 and outline how you and your employees can avoid them in the future.
2. Give Back to Your Local Community
Volunteer your time, or ask your team to volunteer some of their time in exchange for a day off work to help with local projects or initiatives that support the less fortunate. You could support a local charity or sporting team, or you could make a monetary donation.
3. Learn Something New
What you choose to learn may be directly related or completely unrelated to your business. Learning something new will add to your skills and add a new dimension of interest to your life—another important part of achieving a healthy work-life balance and increasing your business success.
4. Promote Your Business Often
To attract new customers, you have to make promotion a priority. One of your top New Year’s resolutions should be to hire a marketing expert or take the time to create a marketing plan on your own and follow through.
5. Attainable Goals
Resolve that the goals you set will be achievable, not so far out of reach they only lead to frustration.
6. Outsource
Your time as a business owner is valuable, so consider hiring some extra help or investing in digital tools to free up your schedule.
7. Update Your Marketing Plan
It should cut out anything that didn’t work and prioritize what is working best for your business.
8. Expand Your Network
The more you network, the more results you’ll see. Schedule networking on your calendar like any other to-do to ensure it becomes a priority and not an afterthought.
9. Company Culture
Work toward developing a company culture that reflects your business’s values and prioritizes the needs of your staff.
10. Optimized Website
Even if you don’t sell products on an ecommerce website, a good business website can at the very least allow new customers or clients to find you via search engines.
Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me at (andrew@lambertconsulting.biz).
