Inbound Marketing Strategies for a Tight Budget

Published on April 10, 2023

Marketing for a small business strains the budget. Here are some thrifty advertising methods to keep you in the black.


Email marketing isn’t the expensive proposition that it sounds like it might be. Small businesses pay an average of $20 to $300 per month to run their own email marketing campaigns, but there are plenty of free marketing tools available for businesses just starting out. The returns on email marketing are worth the investment too. Search Engine Watch quotes a 3800% ROI for email marketing and reports that for 80% of businesses, email outreach correlates with better customer retention. To get those kinds of results, though, your emails have to appeal to today’s reader. Only send to people who have opted in to receive emails from you — the last thing you want is for your emails to be marked as spam. Personalize your messages based on the data that you have for your customers, and only send emails that have a clear benefit to the reader.

Social Media

Social media marketing is one of the most popular and widely used modern marketing tools. It’s revolutionary when it comes to increasing your brand’s visibility, recognition, and digital presence. There are plenty of different platforms to choose from, ranging from Instagram and Facebook to Twitter, LinkedIn, TikTok, and even Reddit. The key to success is doing some research to find out exactly where your target audience spends most of their time. From there, post engaging and interactive content every day to engage your audience and facilitate meaningful connections.

Premium Content

Once you’ve attracted the right people to your website, the next step is to convert them into tangible leads by collecting their contact information. In order to do so, you must provide valuable and relevant offers. Here’s how to get your prospects to go from anonymous web visitor to engaged lead. Premium content, otherwise known as the value-backed PDFs, eBooks, and proprietary research that companies require you to fill out a form to download, may seem like the most costly content to produce. The good news is that you likely already have much of the content you need to get started. Before you create anything new, seek out company presentations, sales decks, training sessions, and whatever else you think potential customers might find valuable.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.