Marketing during the holidays is both exciting and suspenseful. Lots of potential business out there, but also a lot of competition. It’s wise to try and get a leg up early. Here are some ways to do that.
Seasonal Imagery
Changing seasons affects our mood more than you may think. Brands need to take this common emotional change into account when addressing their audience in order to better connect. Starbucks is a prime example of a brand that does this particularly well across social media, on their website, and via email. They have an incredible visual communication strategy.
Holidays Mean Emotion
The holiday season may be perceived as a busy promotional time. At the heart of it, it’s also a time to connect with people. For brands, this means adding more of a human touch to your communications and content. Emotionally-relevant marketing inspires action and loyalty. This means your holiday content will be more effective if it can tug on your customers’ heartstrings. Today, one of the most effective media to do so with is video.
Expressing Gratitude
Without your customers, where would you be? Especially during the coronavirus pandemic, you’ve likely realized just how important your customer base is to your bottom line. In uncertain times like these, they’re the ones who keep you afloat. Let them know how much you value and appreciate them, so they understand their impact on your brand. This can be done through special offers, a personalized shopping experience and even just a hand-written thank-you note for their support. This will help keep your brand at the top of the mind so they choose your company over others.
Content-Driven
The main theme that will stay true during the holidays is the “content-first” approach that innovative and trending brands are using today. Using content marketing as a method to reach customers, we’ll see brands offer more personalized shopping experiences, including discount codes and holiday gift guides. Adding a content strategy element to your holiday marketing ideas can reap big rewards, especially if you keep search engine optimization (SEO) in mind. This optimized content will help drive organic traffic to your website as customers search for products that you sell — even if they’ve never shopped with you before.
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