How Has Google My Business Changed in the Last 3 Years?

Published on January 16, 2023

The handy Google tool has had some changes in the last few years. Here’s a rundown.

The Name

To start, Google My Business is undergoing a name change. It will be known as Google Business Profile. The platform has undergone multiple name changes over the years, including Google Local and Google+. Even with the name change, it’s likely that you’ll still see Google My Business, GMB, and even some of the earlier names show up occasionally in Google’s wording.

Dashboard Additions

Google added several insights to its dashboard. For businesses, this translates to untapped potential, especially when there are new clients and when they want to get a closer look at the statistics before working on improvement.

Changes to Business Support

Google’s announcement post also included that the current GMB web portal would “transition to primarily support larger businesses with multiple locations.” Some speculate that Google is moving away from supporting small and medium-sized businesses, while others suggest that the impact on most small businesses will be minimal. Since Google has offered only “more details on these changes in the months ahead,” we’ll all have to wait a bit longer to see the result.


One of the most important changes includes Google’s decision to eliminate the Google My Business app. Instead, Google is encouraging business owners and customers to access their profiles via Google searches or Google Maps.

Call History 

Now you can keep track of phone calls from your customers on Google Search and Maps with call history. Currently, this feature is only available for a select number of businesses in Canada and the US. Note that Google changes the phone number to a tracking number, so your actual phone number won’t be displayed. 

Google Posts

If you’re wondering what on earth is Google Posts, it’s a new feature that allows you to publish your products, services as well as events directly in Google Search’s Knowledge Graph and Maps. When there are multiple posts, the newest ones will automatically feature first while the older ones will get showcased in a carousel. Posting often is a good idea as these will stay live only for seven days except for events, which will stay live until they are over.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.