How Are Customers Finding Your Business Online?

Published on July 24, 2023

It’s wise to keep tabs on how potential clients might find you on the web. Here’s some methods.

Google Analytics

With Google Analytics, you can not only see which pages on your website are generating the most traffic but can also see a breakdown of where the traffic is coming from. Are people finding you through search engines like Google? Are sites like Facebook or Twitter driving visits to your site? You can also see which devices your audience is using to access your site. This is a good way to see the impact of mobile phones on visitors to your site. This is all valuable information for helping you figure out how people are finding you and which resources they are using when researching your business.

Keyword Planner

Google’s Keyword Planner works to find the keywords that are most relevant to your business which you can then choose to add to your plan. Start by typing in the top 5 brands, products, and services you offer. Be sure to use multiple words for each search, for instance ‘Serta’ is a great brand search, while ‘Serta iComfort Mattress’ is a more specific product search to conduct.


When people conduct searches through Google, 46% of them look for a local business. People rely on Google to find local businesses. If you don’t have a local SEO strategy in place, you’ll miss out on valuable traffic looking for your organization. People use Google to find local businesses. If you don’t have a local SEO strategy in place on Google, you’re missing the opportunity to drive local traffic. You have the chance to gain more valuable leads by investing in a local SEO plan that helps you capture leads. When users conduct local searches, many of them use the phrase “near me.” It’s become so popular that “near me” searches increased over 500% in the past couple of years.


Customers really want to know what other people think about your business. A huge majority of customers who search for local businesses read online reviews to form an opinion. Customers are also using the search terms “to avoid” and “is __ worth it?” on Google to steer clear of poorly reviewed businesses or products. We’re all guilty of buyer’s remorse, so rather than continue that trend, customers are researching thoroughly to ensure that they’re completely satisfied.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.