Digital Advertising on a Tight Budget

Published on September 6, 2022

Marketing digitally already saves you money, but maybe your budget is already thin. Here’s how to stretch it.


Email marketing is a low-cost, high-return strategy to build your company’s revenue. Maybe you’ve built up an email list with your downloads and other incentives. You can send messages to the people who signed up and encourage them to click to your site. That may entail offering them additional information. It also provides more free downloads, or simply the opportunity to become a customer. Regardless of what you offer, you can automate your email marketing and reach your customers for a fraction of the cost of direct mail.

Use Keywords

Pay-per-click (PPC) campaigns can provide a significant boost to sustain your marketing efforts until you begin to see increases in organic traffic. This can be a great short-term option for building an audience on a limited budget. This is unless your search engine optimization (SEO) approach involves competing for high-volume keywords.

Video Marketing

A quality video will help build the foundation for a trusting attorney-client relationship—and it need not be expensive to produce. Videos also help boost traffic to social media pages. Facebook, for example, offers paid advertising options within video streams. It has the same with news feeds, and even stories. Similar options such as YouTube display ads can also help produce high lead engagement.


You no longer need an Instagram profile or account to run ads on Instagram. Those are managed via Facebook. What’s more, clicks on Instagram ads can lead directly to landing pages or website URLs. They don’t filter through an Instagram profile. Because Facebook has over 600 targeting options — you can target specific groups that perfectly fit your company’s profile. Again, Instagram ads run via Facebook.

Recycle Content

If you’re really tapped out and low on funds and time, it can be tough to figure out ways to market your company. It’s time to get creative. You can reuse your old content to stay fresh. For example, take your old blog posts and turn them into an eBook. Create content upgrades for old articles. Those of you who have conducted research and have lots of raw data can turn that data into graphs, charts, and infographics.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.