Deciding If Podcasting Is Right for Your Business

Published on September 19, 2022

Like many internet ventures, podcasting isn’t as easy as it seems. It requires some serious consideration. Here some questions you should ask yourself when deciding.

Do You Have the Bandwidth for Podcasting?

Starting a new marketing initiative like a podcast takes planning. It takes a production team, and a solid process for measuring ROI. Likewise, it takes a process for course-correcting when you don’t meet objectives. You might have a big marketing team or a partner who specializes in podcast production. You’re much better equipped to take on a podcast than if you’re a solopreneur. This isn’t to say it can’t be done on your own, however. You may be determined to go for a jaunt down podcast lane. That includes streamlining the promotion of your episodes with email marketing and workflow automation tools. Save yourself time and money by creating complementary content. If you’re writing this week’s blog post about the best tech conferences of 2018, create a podcast episode on the same topic.

Are You Willing to Spend on Equipment?

Since podcasting is a bit technical process, you require good-quality equipment to get a good output. This isn’t about a Hollywood movie sized budget. However, you might have to spend some amount on a recording set up if you already don’t have one. You will need to buy a decent microphone and a microphone stand. If you don’t already have one, you will need an ergonomic chair to sit and record. You might have to subscribe to podcast audio editing software and pick the right podcast hosting for your audio files. You need to shell out a minimum of 200 dollars to get started. If you have big plans, like having a good-quality set-up at your home or studio, be ready to spend somewhere minimum $1000 to $1500.

How Will You Build Your Audience?

Podcasts often feature their own social media pages and platforms. This requires regular updating to drive exposure to new episodes. Will someone pitch your host to other podcasts to promote your show? Do you speak a lot? If so, share podcast information at every engagement. Just because you produce a podcast does not mean anyone will listen. If they don’t listen, how does it market your business?

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.