Creating A Marketing Plan in 3 Easy Steps for 2023 

Published on December 19, 2022

It’s time to kick your marketing strategy for the next year into gear. Here are 3 ways to make it work best.

Set Marketing Goals

It may seem like the end goal of marketing is cut and dry. Ultimately, you want your brand to be more successful, which means you need to drive sales. In practice, marketing is not as simple as that. Depending on the stage and unique position of a business, the marketing goals may be different. For example, a newer brand may be looking to boost awareness and increase its reputation. Another brand may get sales, but needs to increase customer frequency. As you know, the goals guide your marketing strategy. The type of copy and strategies you use to launch new products is different from that for generating sales. While your goals may vary throughout the year, it’s important to generate an overall plan for your business goals. This is vital for planning your content strategy and setting your key performance indicators (KPIs). 

Analyze Your Current Marketing Efforts

Once you know what your business objectives are, you need to assess your current marketing efforts. Specifically, you need to find out what is working and what isn’t working? The best way to determine this is by looking at data specific to your business. Then, we may choose to include prior high-performing marketing campaigns in our new marketing plan to drive more results.

Study the Competition

Imagine if you had complete control over your environment and were never threatened by rival businesses. The world of business, alas, doesn’t function that way. There are probably existing businesses doing something quite similar to what you want to accomplish, so you’ll have to put up extra effort to differentiate yourself. Inevitably, this is a problem encountered by all those who run their businesses. Consequently, knowing as much as possible about the competition can help you separate yourself out of the pack. To begin, provide a detailed description of the product or service you are offering. Here is where you flesh out the skeleton you laid down in the introduction. Then, explain how your offering excels over the current market standard. For what reasons are your services the only choice for your target audience? In what ways are you unique? This unique selling proposition (USP) will be a powerful tool in your marketing arsenal.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.