End of summer can be a bit rough for revenue. Here are some ideas to help your business through it.
Connect With Established Clients
This is the perfect time to send a card, to make a call, and to talk with clients about things other than business. For example, where are they going for summer vacation? Face it, if things are slow for you, they are probably slow in their business as well. How about asking what they are doing to deal with this period and what they are doing to get ready for the fall? How about asking how you can help them do that? Set yourself up to work with them when they’ll be ready. You may have thought about developing a greeting card campaign. You might have done this to stay in front of your customers and prospects. This is the perfect time to do it.
Paid advertising might be included in your overall marketing strategy. The end-of-summer season is a great time to use it to your benefits. By creating and running back-to-school or summer-themed advertisements, you’ll create a sense of urgency among potential customers. Such campaigns will also inspire your customers to send extra traffic to your online store. This, in turn, will lead to more sales of your products or services. You may not have tried these ideas to increase the holiday sales of your online store yet. Get ready to use them this year. Help recover from the summer sales decline that you and most of your competitors (and other online stores) suffer from. Here’s some great ideas for creating them: https://www.invoca.com/blog/how-to-create-summer-themed-marketing-campaigns
Host an Event
People like to be out and about more when it gets warmer outside. Instead of accepting slow summer sales, turn it to your advantage and get out with them. Your community may host popular events — many of which seek sponsors or offer opportunities to have a booth. Or you could host your own events. If you have a plumbing business, offer a clinic on leaky faucets. If you have a business consulting company, offer a free class around an important business topic. You might be able to generate some unexpected revenue during your slow summer sales season.
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