Your ads can be a great tool for promoting fatherhood. Here are a few ways to do it.
Contest!
Make your community feel special and organize a contest for them. This can create a campaign that increases brand awareness and engagement. The best thing about Father’s Day is that every brand can build a connection with it. Ask your audience to share the photos of their fathers and their own pictures. If you want to create a direct relationship with your brand, add a unique touch. For example, for a cooking brand- ask your audience to post a picture while cooking with their dads. Similarly, you can launch many types of contests. Make the activities simple. They can add to the special value of Father’s Day and spark that emotional connection. In the end, it’s not just about winning the contest but also about having fun.
Email Marketing
Email marketing is one of the most cost-effective ways to reach and engage your audience. It allows you to personalize your message. You can also target specific segments of your email list. It means that the right leads are getting the most impactful information at the right times. Send wishlists, gift guides, or coupon codes through your email campaigns. You will remind your prospects and subscribers about the upcoming holidays. By sending a newsletter, you will remind your leads and customers about your brand. This raises its credibility, and informs them about the news.
Be Authentic
Be mindful of the dad images that you’re portraying. A study by Dove Men+Care Internal Research found that “only 7% of men can relate to depictions of masculinity in media.” Examine your offers or messages for Father’s Day. Determine if they would really resonate with your target customers. Ask yourself, what type of dad would use your products? Would it be the macho or aloof type? Or would be someone who’s warm or cares about his appearance? Also, consider how moms or kids see the father-figures in their lives. All mothers and children would be your main customers for this holiday. Find out their perceptions around dads. Then make sure that your campaigns reflect those perceptions.
Gift Guides
You can’t go wrong with the right gift guide. Make use of gift ideas online, such as this one: https://www.goodhousekeeping.com/holidays/fathers-day/g336/fathers-day-gift-guide/
Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me.
