5 Ways to Determine the Best Strategy for Your Campaign

Published on July 17, 2023

A good strategy is crucial for your marketing campaign. Here’s a few things to consider when choosing one.

Identify Your Target Audience

Once you know your objective and budget, you’ll need to identify your target audience. These are the people or companies to which you will address your campaign. The more specifically you determine your target, the higher your potential return on investment. Identifying your target market involves the demographic and psychographic characteristics of the buying decision makers. You’ll also need to include geography as a factor.


By integrating predictive analytics with account-based marketing, businesses can target accounts that match the company’s ideal customer profile (ICP). Digital marketing firm Leadspace explains that an ICP allows a business’s sales and marketing teams to seamlessly coordinate their efforts to guide the best leads through the sales funnel.

Set Measurable Goals

Campaign goals focus your efforts and help you make decisions that improve results. Each campaign should have a specific, measurable goal that shapes everything, from your audience message to the outreach channels you choose. Decide what you want to get out of your campaign, and then work backwards to create it. If you’re experiencing churn, you might train your eye on retaining business. If you want to build awareness, you might focus on raising your profile among a certain audience.

Define Your Budget

Your budget will determine your entire strategy. If your budget is too small, video campaigns cannot be implemented, let alone TV commercials. To plan a campaign, you need to have a good overview of all the possible campaign costs involved.

Know Your Product and Resources

Whether you have an established product/service or you’re in the development stage, you need to understand what you’ll be offering your customers. Your goal here is to understand your position in the market/industry. For product, you want to examine what it is that you provide to customers and what makes it unique. Consider how it meets the needs of your clients and whether there are any features you can add. For price, you might expect, this refers to how much you charge for the product and how this compares to competitors. Also think about how you can increase your market share through promotions etc.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.