Thanksgiving is an essential opportunity to grow your business and show your clients love. Here’s 5 ways.
Sales!
Like the holidays soon after (Black Friday, Cyber Monday, & Giving Tuesday) people like a discount on their traditional thanksgiving food! Create discounts or coupons to circulate to your customer base. Many grocery stores are known for their loyalty programs providing free Turkey or Hams during the holidays with a certain amount spent or rewards achieved. Thanksgiving has essentially become Black Friday Eve. With Black Friday sales set to kickoff the next day, or even that night, the early bird gets the worm. Creating Thanksgiving-themed pre-Black Friday sales can help build awareness ahead of the holidays, so you are consumers’ first choice when looking for holiday sales.
Festive Competition
Contests help to boost your social media engagement and can be useful for building your email list. Creativity is the key when it comes to contests. Why not encourage people to submit their Thanksgiving wish lists, then give the winner everything on their list as a prize? Challenge people to write a Thanksgiving limerick or haiku, then leverage user generated content by encouraging a short video submission.
Show Appreciation
Have you partnered with a brand and created a great project in the previous 365 days? Maybe you co-hosted a popular event with their help? Or maybe, you had a great response on social media thanks to that last photo shoot or blog collaboration. Either way, this is a great opportunity to recycle your content like a pro and highlight your best partnerships. It’s also a good time to strengthen your relationship with suppliers – give them some TLC. If your partners have a discount you could offer to your customers, everybody can share in the Thanksgiving joy.
BNPL
Technically, BNPL (buy now, pay later) isn’t the idea of a sale because the customer is still paying full price. But it doesn’t need to pay the full price immediately at checkout, so it works much like a sale where your business receives the item’s full price.
Charitable Contributions
Strong brand loyalty and credibility can also be attributed to numerous CSR activities and acts of charity that some businesses undertake. If you are one such business, make sure that your message to ‘do good’ reaches your customers as well.
Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me at (andrew@lambertconsulting.biz).
