3 Strategies Proven to Increase Your Email Marketing Open Rates

Published on July 8, 2024

Open rates can be crucial to your campaign with emails. Here’s 3 ways that will give you an edge beyond the usual trends.

Quality Content

You’ve practically won the war when a user opens your email, right? Why, therefore, does the content of your email matter in terms of the open rate? Because your subscribers are more likely to open your emails in the future if they are satisfied with the content. They might even start looking forward to your emails. On the other hand, a subscriber is unlikely to open your emails again if they are unhappy with what they received in them. In fact, they might unsubscribe. Making sure you aren’t sending emails merely for the sake of sending emails is crucial. Pay more attention to the content, usefulness, and relevancy of your emails rather than the quantity you send out. You must provide something truly valuable to your list each and every time you contact them. Your subscribers will become more devoted and your open rates will increase as the value increases.

Subject Lines

You just have a few seconds as the sender to get recipients to open your message. Most of them will be disregarded, given that those individuals review dozens of fresh emails every day. Keep in mind that in addition to competing with other newsletters and offers, you also have to contend with your subscribers’ difficult weeks, hectic schedules for meetings, and project deadlines. So you want to become an expert at writing headlines. According to certain experts, email subject lines that are brief increase open rates. Others: the humorous will always triumph against the dull. It is only after that you may begin enhancing your subject line with extra components like numbers, emojis, customization, or so-called power phrases.

Cater to the Mobile Universe

Not just for people who check their inboxes on laptops, but for everyone, your emails must function flawlessly. Every email marketing needs to be mobile user-friendly. The stakes are considerable, particularly when considering potential new customers. Imagine that since they recently subscribed to your list, they will probably examine your first message and assess your level of quality. They will prefer not to open your emails in the future if that occurs on their mobile devices and when it is unresponsive or takes a long time to load.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.