3 Pros and Cons of Digital vs Traditional Marketing

Published on July 18, 2022

Traditional and digital marketing are effective in their own ways. Here are the pros and cons of both.

Digital Pros

Direct Engagement with the Audience

Having the opportunity to directly engage with your audience offers you more opportunities. This offers you the opportunity to get more feedback and build your brand. https://digitalagencynetwork.com/ways-to-engage-your-audience-with-interactive-marketing/

Larger Scale

Digital marketing allows you to reach a large scale of audience. Through the internet and various online platforms used in digital marketing, you can reach potential customers wherever they are, both locally and internationally.


ROI, engagement, and audience feedback are all tracked instantaneously. This is as opposed to traditional, which may take days or weeks.

Digital Cons

Less Permanent

Digital marketing does not have the permanency of traditional. Social media ads, banners, promo emails and so on are fleeting and temporary. They are also intangible and are easily ignored. All someone needs to do is scroll past your advert, and it is gone.

Online Distractions

Since many advertisers aren’t respectful or courteous, bombarding pop ups online are a reality. This turns potential customers off.

More Work

You will need to keep up with the constant changes made in the algorithms of different search engines.

Traditional Pros

Broader Age Group

If your target audience is an older demographic, traditional advertising can be very effective. Audiences ages 50+ spend almost twice as much time reading the newspaper and watching TV as compared to those ages 21-34.

Local Influence

Traditional marketing is good for businesses looking to build a large local audience. A small business can easily compete for the attention of a local audience through flyers, billboards, and radio commercials. https://ladder.io/blog/small-business-marketing

Established Effectiveness

TV or radio commercials will play multiple times and remind the audiences of the business, whereas digital marketing items may be skipped.

Traditional Cons

No Interaction

Traditional marketing is a one-way street where a business can provide information to their target audience about its product or service.

Difficult Tracking

It can be hard to track the return coming from traditional advertising and usually the starting cost is higher when compared to digital advertising.


Often, traditional marketing is expensive. You must consider production costs for TV commercials as well as the cost of the ad itself. A small brand typically won’t have the budget for a national campaign.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.