by Emily Metzler | Jun 29, 2026 | Articles
Google Analytics gives you a lot of useful information, but some of it demands more of your scrutiny than others. Here’s which ones. Website Visitors First off, check how many people are stopping by your website each month. This is the starting point for any...
by Emily Metzler | Jun 23, 2026 | Articles
A mid-year check of your marketing plan is healthy to stay competitive. Here’s what to look at. Check In on Your Business Goals Take a moment to revisit what you set out to achieve. Which goals have you knocked out, which ones are still in progress, and which...
by Emily Metzler | Jun 15, 2026 | Articles
Summer is no time to rest for your marketing team. Here’s some ideas to keep an edge in the hot season. Summer Brings Fresh Challenges People are active, soaking up vacation vibes, and your usual marketing tricks might not grab their attention like before. But...
by Emily Metzler | Jun 8, 2026 | Articles
Keeping up with social media brand messaging is essential. Inconsistency between platforms can kill your business. Here’s why. Trust Keeping things consistent is the secret sauce to earning your audience’s trust. If your brand looks and feels different every...
by Emily Metzler | Jun 1, 2026 | Articles
June is a sweet spot to give your Google Ads a fresh look. It’s a great chance to tune into how consumer habits shift with summer and adjust your campaigns to match. Here’s how. Midyear Refresh This way, you can ride the wave of seasonal trends and make the most...
by Emily Metzler | May 26, 2026 | Articles
Spring is a wonderful time to optimize your campaign for laser focus conversions. Here’s how. What’s Funnel Marketing All About? Funnel marketing is all about guiding potential customers through the different steps they take before making a purchase. You might hear it...
