Meta, the parent company of Facebook and Instagram, has come out with a suite of business tools in the last several months. Some of them are confusing, so we’re here to help you figure them out.
One of these new tools is Meta’s Business Manager. You can open it in your web browser here or download it in the App Store or Google Play Store by looking it up. The app itself aggregates Meta’s social media platforms to one central location. This lets you access and post to Facebook, Messenger, and Instagram without switching between apps.
The best comparison is like using an external email client, being able to access your business and personal emails all in one place. Business Manager lets you manage your Meta social media platforms in many ways. Not only can you post to both Facebook and Instagram simultaneously, but you can schedule posts during optimal times, manage, and respond to comments and messages, and even create ads all within the app.
Additionally, one of Business Manager’s best features converges Facebook and Instagram analytics tracking into one central location. Using the app, you can see briefly how your posts are performing and identify trends across platforms.
Meta’s Business Manager is an extremely helpful tool if you know how to use it. By familiarizing yourself with the software and incorporating its usage into your social media routine, you’ll start to wonder how you survived without it.
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