Duct Tape Marketing has a lot of benefits, but also downsides. Here are a few of them.
What is Duct Tape Marketing?
Duct Tape Marketing is a small business marketing system that takes the form of an online training program including video lessons, workbooks, forms, examples, and resources packaged to help businesses build marketing action plans to elevate their business. Created by John Jantsch and his book of the same name, it’s a marketing system and process that made a splash in 2007 and has been successfully used ever since then.
Duct Tape marketing is also a brand that provides services. There is no question that joining is an investment in time and money. If you join, and attend your training session, and one annual summit (which you are strongly encouraged to do), and pay for the recommended “marketing activated website”, you’re looking at a $20,000 investment over the first 12 months.
- One-time fee of $11,000
- Annual fees of $2,500 (starting end of month 12)
- Optional “marketing activated website” ~$5,900
- Optional quarterly bootcamps; time, travel and accommodations
- Annual Summit meetings; event fee, time, travel and accommodations
Focus On Your Ideal Client
There is always a market out there that’s just waiting for someone to service it. Not only are they waiting, they are willing to pay a premium to be serviced by someone who operates just like you. They value what you have to offer, they enjoy your relationship approach to customer service, and they readily refer their friends and colleagues as a token of their appreciation. Sound like fairy-tale land? When you intentionally choose a market with a specific need or problem and then show them why you deserve their trust, it’s not only possible – it’s inevitable.
Predictable Sales Forecasts
Because of the systematic approach to lead generation and lead conversion at the core of the Duct Tape Marketing System, business owners can create and test successful promotions and expect predictable results when they increase the scale of such promotions.
Makes Your Staff More Effective and Efficient
Your staff will thank you for including them in the marketing process and giving them tools to become immediately successful in their jobs. The payoff in terms of effectiveness and efficiency is sometimes stunning.
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