What Are the Pros and Cons of Your Business on TikTok?

Published on February 27, 2023

Marketing on TikTok definitely has its benefits. However, it has its drawbacks, too. Here’s a rundown of both.


Might Be Expensive

On top of the costs of producing quality videos, advertising on TikTok isn’t exactly the cheapest thing to do. If you’re still unfamiliar with the TikTok Advertising, it may come as a shock to you that the minimum daily budget you can a lot for an In-feed Ad is priced at PhP1,000 (roughly $50). With that sum, you’ll have to be discerning and prudent about allocating your resources for ads. Make sure to constantly mind your targeting and advertising costs. https://wildppcbunch.com/are-tiktok-ads-costly

Creative Limitations

TikTok has limited the creativity of its users. TikTok does not allow for posts consisting of only text or pictures. While these options may seem nice instead of necessary, there are consequences. This can lead to more time needed to develop content that will stand out to your target audience.


Small companies often try to stand out from the crowd on TikTok, and sometimes they go too far in their attempt to be different. As a result, they can end up making tone-deaf, offensive, or just plain cringe-worthy videos. When this happens, it can quickly ruin the business’s reputation on TikTok and beyond.


Wide Audience

The goal of every brand is to always increase brand awareness, and this is something TikTok excels at. Add to that, these audiences are also more engaged in TikTok compared to other platforms. So what does that mean for you as a brand? Simply that if you want to tap into a fresher audience and increase awareness for your brand, you can easily find them among the one billion monthly active users on the app.

High Engagement

The silent killer of social media platforms is inactive user accounts. Inactive accounts because of several reasons. One common reason is people lose interest and forget to check into the platform. As a result, businesses can have a warped view of how well they are actually doing.

Boost Sales

TikTok marketing can help boost sales for your small business. If you create engaging and creative content that resonates with your target audience, you can encourage them to make a purchase. You identify reasons people aren’t buying. You make clips with solutions that eliminate those problems.

Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me at (andrew@lambertconsulting.biz).

Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.