Marketing on TikTok definitely has its benefits. However, it has its drawbacks, too. Here’s a rundown of both.
CONS
Might Be Expensive
On top of the costs of producing quality videos, advertising on TikTok isn’t exactly the cheapest thing to do. If you’re still unfamiliar with the TikTok Advertising, it may come as a shock to you that the minimum daily budget you can a lot for an In-feed Ad is priced at PhP1,000 (roughly $50). With that sum, you’ll have to be discerning and prudent about allocating your resources for ads. Make sure to constantly mind your targeting and advertising costs. https://wildppcbunch.com/are-tiktok-ads-costly
Creative Limitations
TikTok has limited the creativity of its users. TikTok does not allow for posts consisting of only text or pictures. While these options may seem nice instead of necessary, there are consequences. This can lead to more time needed to develop content that will stand out to your target audience.
Reputation
Small companies often try to stand out from the crowd on TikTok, and sometimes they go too far in their attempt to be different. As a result, they can end up making tone-deaf, offensive, or just plain cringe-worthy videos. When this happens, it can quickly ruin the business’s reputation on TikTok and beyond.
PROS
Wide Audience
The goal of every brand is to always increase brand awareness, and this is something TikTok excels at. Add to that, these audiences are also more engaged in TikTok compared to other platforms. So what does that mean for you as a brand? Simply that if you want to tap into a fresher audience and increase awareness for your brand, you can easily find them among the one billion monthly active users on the app.
High Engagement
The silent killer of social media platforms is inactive user accounts. Inactive accounts because of several reasons. One common reason is people lose interest and forget to check into the platform. As a result, businesses can have a warped view of how well they are actually doing.
Boost Sales
TikTok marketing can help boost sales for your small business. If you create engaging and creative content that resonates with your target audience, you can encourage them to make a purchase. You identify reasons people aren’t buying. You make clips with solutions that eliminate those problems.
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