Trends to Expect in 2024 for Business

Published on January 22, 2024

Businesses have been dealing with a windstorm of changes and trends in the last few years. They’ve also been driving them. Here’s some upcoming trends to expect.

Budgets Will Take Us Back to Basics

Marketers have had to work with fewer resources, slashed budgets, and limited staff this year, but goals and expectations have remained the same. For this high output level to be sustainable, marketers must go back to basics. This means making smarter, more informed budget decisions (hello, data!); using resources more effectively; thinking critically about big-ticket items, like events, to ensure they are a runway for continued engagement; and prioritizing activities that drive measurable business outcomes. While generative AI is not exactly basic, marketing teams that can leverage this technology to automate repetitive tasks will create more space to think creatively and do more impactful work.

Emphasis on Human Interaction

In a day and age that is becoming increasingly digital, soft skills are more valuable than ever before. Artificial intelligence may be the future, but emotional intelligence is still very much the now. A recent study by Redpoint Global found that 77% of consumers believe positive customer experience still requires human interaction — even more reason to make sure you and your employees continue to hone your interpersonal skills. With courses such as “Understanding Your Customer” and “Sales,” the SBA Learning Center can help.

Customer Data Analytics and Personalization

StartUS Insights thinks analytics will play a huge role. “Customer data analytics and personalization are rapidly becoming integral in business strategy, as evidenced by the high number of 66 620 startups in this field. This trend is redefining marketing and sales strategies, emphasizing the importance of understanding and catering to individual customer preferences and behaviors. Polish startup Yosh.AI rethinks customer engagement with AI-powered voice assistants, enhancing brand-customer interactions and uncovering valuable insights. In India, RetainIQ transforms marketing with hyper-personalized AI-driven email and SMS campaigns, tailoring content to individual preferences and behaviors.”

Sustainability

Today sustainability is more than a trend; it’s a business imperative. Eco-conscious consumerism is on the rise, pushing companies towards green business practices and sustainable supply chain management.

Remote Work

Today sustainability is more than a trend; it’s a business imperative. Eco-conscious consumerism is on the rise, pushing companies towards green business practices and sustainable supply chain management.

Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me at (andrew@lambertconsulting.biz).

Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.