Fall can be a prime season for advertising. Here are the top 5 ways how.
Make Thanksgiving Give
Social responsibility certainly shouldn’t be a marketing gimmick. Ideally, it’s something that’s already woven into your business’s core values. (If not, it’s never too late to integrate it.) More and more consumers are expecting brands to be socially responsible. The fall season of giving is a particularly great time to engage your community and do some good.
One Last Summer Sale
Creating an announcement to acknowledge the changing season is a great way to get more customers through the door. You can connect your brand and services to the upcoming fall season. Offer discounts on all those summer specials. Be sure to emphasize some urgency to get one last discount before your fall product line or menu kicks in. You can even announce these end-of-season fall specials with marketing emails. Also with deals, and on your social media accounts.
Social Media Contests
Social media contests allow businesses to attract customers and boost their social media following. With the holidays around the corner, the idea of giving back is bound to resonate with customers. The season makes fall an ideal time to set up a Halloween costume photo contest. There are also customers who have paid for your product or service. Winners can receive your products, experiences or even cash. Setting up a social media contest can be as simple as adding a poll or entry form to your social media pages.
This can include quotes, greetings for any holidays, or even just including fall themed elements. Think outside of the box with this too. There are tons of obscure, funny and/or interesting observances you can mark besides Halloween and Thanksgiving. For example, you could promote and celebrate International Guacamole Day or International Coffee Day. Just make sure that the posts are festive and vibrant and catch the eye of your audience.
Reward Customer Loyalty
Another way is to pamper your best customers. Especially as fall kicks off a busy season for most people, and they’ll appreciate the gesture. Reach out to them with exclusive offers and deals. If an in-person event would be possible, invite them out to an exclusive opportunity to enjoy your product or service.
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