Is Instagram a Good Business Strategy for My Company?

Published on March 6, 2023

Marketing on Instagram has its pluses, but also throws some curves. Here’s what to consider.


Engaging your audience on social media is a business’s primary social media marketing goal, and Instagram is an excellent engagement platform. With Instagram, you can engage customers daily by having them share feedback and opinions. Instagram is a platform for users to like, comment on and share their favorite posts. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.


A great benefit of the photo-sharing app is the creativity it provides. On Instagram, your marketing team can go wild, creating new ways to draw attention, gain followers and add customers. Show the public that your brand has personality and that it’s unique shopping with you by mixing it up with social media contests, shout-outs, vivid images, interactive videos and more.

Wide But Specific Audience

Did you know that over a billion people have an Instagram account? Although social media platforms like Facebook, YouTube and WhatsApp get more engagement, there are still over a million people who go onto Instagram daily. There’s a huge audience the moment that you post anything about your company or brand. However, brands targeting an older audience might be hesitant to invest in Instagram advertisements, as the reality is that many of their potential customers are not using the app, at least not actively. These businesses may find it more worth their while to invest more time and resources in advertising on other platforms.

Process Takes Time

Like all social media advertising, Instagram ads take time to manage and update. Consumers have the ability to comment and interact with the ads, which will require monitoring. In addition, because Instagram is so visual, creative elements will need frequent updates to keep messaging fresh and avoid ad fatigue.

Word Limit

Instagram’s emphasis on visual content and imagery means that there is little room for text and copy. Even though a picture is worth a thousand words, there are often times where it cannot communicate everything you want to say. Copy allows you to share additional information such as product or service details, shipping information or important notices.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.