Importance of Keywords in Writing Blogs

Published on May 8, 2023

Keywords are essential for marketing in the modern economy. Here’s the lowdown on how and why.

What Are Keywords?

Keywords are the words or phrases people type or speak into search engines when seeking information. Search engines respond to these queries with a list of links and/or short answers to address the searcher’s need. This is the familiar result. Keywords are also core to online marketing. Marketers want their brand to appear on the first page of search results when potential buyers seek information related to their products or services.

More Than SEO

Keywords are not just needed for SEO – they also give you an idea of the language people use when they are using Google. People use conversational language when they’re searching for information. You may end up spending lots of time optimizing for “SEO content writing”, whereas, clients might be searching for “need an SEO content writer” or “looking for SEO content writer”. Maybe only those people look for “SEO content writing” who want to learn about writing SEO content.

The Right Audience

High traffic numbers don’t mean anything if it’s not quality traffic. By using the right keywords, you can attract quality visitors with a higher possibility of conversion, and therefore, increased ROI.


This is one of the most basic ways to add keywords for SEO, but it’s often overlooked. The meta description acts as a simple summary to describe what the content is about, so placing the keyword in this summary helps Google to better filter your results. It’s a powerful way to get 1 or 2 of your most important keywords attached to the part of your page that’s directly served up by search engines.


When doing online research, people use keywords to locate solutions. Therefore, you stand to gain more traffic if your content successfully appears in front of our audience as they conduct searches. As a result, you ought to concentrate on those searches. Additionally, according to the inbound methodology, we should create content around what people want to learn rather than what we want to tell them. To put it another way, people are coming to us. Researching keywords is where it all begins. Conducting keyword research has many advantages. Keyword research can help you pinpoint the relevant topics and terms your audience uses for your content.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.