How to Optimize Your Ads Using Meta

Published on December 12, 2022

One of the improved features that comes with Meta’s Business Suite revamp is the refined and streamlined ad process. Assuming you already have a concept for your ad, the next step is getting it to the masses, and the best way to do that is through the ad manager tools in Meta’s Business Suite.

On Facebook in your web browser, there will be a button called ‘Create Promotion’ right underneath your business page’s name on the right. By clicking that you are immediately brought to the ad design space, where you can choose to have Facebook push automated ads out on your behalf or create your own.

The automated ads feature takes you through a short survey where you answer questions about your business and select your audience based on topics, they may be interested in. At the end of the survey, the program comes up with 6 potential options for you to choose, you then pick an ad, and Facebook will run it for however long you want at a specified rate per day.

To do the same process on mobile, open the Meta Business Suite app and tap ‘Create ad’ right under the ‘Create Post’ button in the center of the page. This will bring you to a page offering the automated ads feature at the top and offering goal-based templates below. From there, tapping automated ads will take you to the survey mentioned above. After filling it out, you are presented with the finished ad, and you just tap “Start Plan” to send it out to the world.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.