How Are Podcasts a Social Networking Strategy?

Published on February 22, 2022

Podcasts do some of the best networking in existence. Here are some reasons why.

Knowing Your Audience

This is the first step to take before throwing yourself headlong into the world of social networks. There are lots of different social networks available today, and they all have their own specific features and characteristics. Some, such as TikTok or Snapchat, target younger users, whereas others, such as LinkedIn or Clubhouse, are aimed specifically at professionals. It is therefore essential that you first analyze your audience before putting all your time and energy into your favorite social network. You’ll also need to keep in mind that the more different social networks you choose, the more time you’ll need to spend on creating your content. It’s therefore better to choose the ones you’re going to use carefully and based on your audience’s habits.

Direct Engagement

Listeners don’t seem to mind commercial breaks in podcasts, and are influenced by the messaging they’re hearing. A recent survey of 300,000 podcast listeners found that 63% of people bought something a host had promoted on their show. When asked if advertising within podcasts had affected their behavior, 71% said they’d visited a sponsor’s website, while 62% said they’d considered that new product or service. When it comes to commercials, podcast hosts also tend to have more creative license than radio show hosts as well. Where radio stations are constrained by federal laws guiding what they can say in ads, podcast hosts have no such restrictions.

Knowing Your Marketing Goals

High-quality valuable content and knock-out sound quality are two of the most important factors when it comes to achieving long-term success with a podcast. The third factor needed to achieve this success is knowing how to promote your podcast in order to grow your loyal listener base. By knowing which platforms are available, and, most importantly, knowing which platforms your target audience uses, you will be able to formulate a social media marketing strategy that actually yields results. Have a look at the options available, do some thorough research as to which platforms appeal most to your target audience, then get creative with your social media marketing strategies! With a plan in place and some diligent effort, you should soon see the fruits of your labor reflected in your subscriber numbers and download figures.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.