A writer for your business is a very important component. Here’s what to look for when hiring one.
Experience
A writer might excel at writing blog posts but have little experience with landing pages. Or they might be a great writer when it comes to politics and business but have no idea how to write about technology or fitness. One way to make sure you get the right writer is to create a very specific job description before you start your search. That way, whether you use a freelance website to find a writer or seek out a writing service or professional, everyone will be on the same page before you get started.
Knowledge of Your Product
When you are emailing back and forth with, or even interviewing the writer, does it seem like they’ve done their homework? If they don’t seem to care and just want to write for you, it might be a sign that they’re not serious about their writing or that they are willing to take a paycheck from anyone. Some indicators in communication to gauge their knowledge:
- Do they know how to spell your brand correctly (seriously)?
- Are they familiar with the industry you service?
- Do they know about your products and services?
- Are they knowledgeable about how content can be used for your business?
- Do they know who your competitors are?
Skill Level
One of the most important factors to consider is a content writer’s skill level. It is very easy to find out the skill level by requesting writing samples. In any case, don’t simply ask them for just any sample; give them a topic related to your business. A good content writer will deliver the right content that fits perfectly in your marketing strategy.. Assessing the skill level of who you are going to hire is a vital step in how to hire a content writer.
Energy Level
Always have somebody in your team who is sufficiently amped up for your venture! They should like your services or products and want to take your business further. Your content writer will be an essential component of your group, so enthusiasm counts. You are bound to get incredible content from somebody passionate about writing and the services or products you offer.
Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me at (andrew@lambertconsulting.biz).
