Google My Business Optimization: Why Is This Important?

Published on October 18, 2021

Google My Business is a free tool that allows entrepreneurs to manage their digital presence without doing any extra work on their website. Google developed GMB to make it simpler for online users to get the information they need in a single search query. Through Google My Business optimization, you can display and update your company details with ease, including your location, phone number, website link and promotional assets. More importantly, you can ensure the accuracy of your business data and keep a consistent brand image on search engines. Here’s how to get it started and why it’s crucial for your business’s success.


Setting up your Google My Business listing is one of the simplest and most effective ways of setting your business up to be found online. More and more search queries are becoming geographically specific and Google’s algorithms have been developed to consider user intent. The three businesses that have shown as a result of your search query have a GMB page and are one step closer to attracting you as a customer. If these places to eat did not have a GMB page then they would not have shown. Think about this in the context of your business, whatever product or service you may be selling. As Google makes regular changes to its algorithms, if you want to get found in local search you need to have a Google My Business listing and be optimizing it on a regular basis.

Sign Up and Verification

To get started you can sign in to Google My Business using an existing Google Account, or sign up with your business email domain that is already associated with Google. Once completed, Google will verify your business to ensure that the business information is accurate and that only you and selected parties have access to the listing.

List Your Information

Once your listing is setup it is time to fill out as much information as possible. It’s important to keep in mind that everything within your listing should be in line with the information you provide on your website. Information that conflicts with what is on your website can cause user frustration and also have a negative effect on your rankings.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.