Creating A Marketing Plan in 3 Easy Steps for 2024

Published on December 4, 2023

2024 will require as much organizing for your business as the previous year. Here are some steps to get you started.

Analyze Previous Growth

Pat Ahern counsels that you should ask about your company’s growth. “How much did your company grow last year? Would you be satisfied with seeing similar growth metrics this upcoming year? If so, ask yourself how much of your 2023 marketing strategy needs to change for 2024. Minimal movement in the competitive landscape could mean that copying your marketing plan from last year will get you 80% of the way there. What marketing channels drove the most value last year? We recommend breaking down the value of each marketing channel into two categories: marketing qualified leads (MQLs) and sales qualified leads (SQLs). Both channels are essential for long-term growth. SQLs-centric efforts (sales-centric blog content, Google Ads, etc.) are great for short-term sales and converting MQLs into sales over time. MQL-centric efforts (educational blog content, speaking engagements, etc.) will fill your pipeline and drive long-term growth.”

Time-based Strategic Plan

A time-based marketing plan is a strategic approach that revolves around specific timeframes, like quarters or years. It considers the season, holidays, and the current condition of the business to tailor marketing strategies accordingly. These plans recognize that consumer behavior and market trends are subject to temporal fluctuations. They involve analyzing the time of year’s impact on consumer preferences and assessing the company’s financial health and market position. The goal is to identify and implement the most effective strategies for that time, which might involve adjusting advertising campaigns, launching new products, or offering seasonally relevant promotions. In essence, time-based marketing plans ensure that a company’s marketing efforts are synchronized with the calendar and current business conditions for optimized results.

Content Marketing

An effective content marketing strategy is like a roadmap for your digital marketing. It’s the solid foundation for creating, publishing, and optimizing your content. See the content strategy as a well-thought plan in which you elaborate on your business goals and how you will achieve them. It’s how you will determine what information you’ll share where, when, and how — targeting your ideal audience. Digital marketing is a top sport, and you will want to stay ahead of the competition. Casually writing a blog post now and then simply won’t cut it.

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Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.