Business blogging is crucial from a marketing standpoint in today’s world. Here are some reasons you should focus on it.
Each blog article you publish is a separate page on your website that can be indexed by search engines. This means far more opportunities to get found online than if you had no business blog. Imagine then creating individual blog articles around long-tail keywords related to your business. Each of them represents an opportunity to connect with prospective customers, and each of which contributes to further building your authority online.
On your business blog, you can write about trends in your industry. As you analyze those trends and provide your perspective, you should include links to those trends and other resources to add depth to your article. Doing so gives you added reason to stay on top of the latest industry news. It makes you curious about trends in other industries and how they might be relevant to you, it makes you compare and contrast and ask questions that you otherwise might not. It can make you stand out as a thought leader.
Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers’ questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience. You can build trust and gain valuable insight into what your customers are looking for.
Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved: fonts, colors, logo, etc. You can build your brand awareness by simple blog formatting alone. Incorporate your branding throughout the blog with unique calls to action, click to Tweets or graphic logo imagery.
Generating new leads requires consumers to interact with your brand and submit personal information. Blog posts give you another opportunity to communicate with your customers via the comments section. Visitors can post their questions on your blog post after submitting their names or email addresses if they don’t want to use your contact form. Use your blog as an opportunity to interact with consumers, reply to comments, and demonstrate your knowledge and customer service skills.
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