A Beginner’s Guide to Marketing

Published on May 15, 2023

Starting out in marketing can be intimidating, as there’s a lot to know. Here’s a few steppingstones to consider.


Determine the core purpose of your campaign. Are you looking at attracting more visitors, creating brand awareness, or generating more sales? Your goal shapes the marketing efforts you need to put in. For example, you could be aiming at boosting your brand awareness is your goal in terms of website traffic. Alternatively, increasing sales could be about creating conversion funnel or a lead flow. By considering ‘Goal’ as a marketing basic, you will be able to increase your campaigns’ profitability, get more traffic, and optimize your marketing spend.


Clients are the core of your business; therefore, you should put extra effort into maintaining excellent relationships with them. You must know where your customers are, how to reach them and what precisely their needs and wants are. Where can you find insights about your current and potential customers? The whole trick is that they are already giving it to you. Your customers talk, share their experiences and exchange opinions online. It’s up to you to find these conversations and learn from them. Of course, you can search for all the mentions manually, but let’s face it, who has time and energy to do that?

Target Your Market

The first step in developing a marketing strategy is to identify the target market, which is the group of consumers that a business is trying to reach. This includes understanding their demographics, behaviors, needs, and wants. To identify the target market, businesses can conduct market research through surveys, focus groups, and customer interviews. This helps to gather valuable insights about the target audience and inform the marketing strategy.


Your brand determines how your business is perceived by the public. A strong brand can help you to differentiate yourself from your competitors and build trust with your target audience.


Promotion is the voice of your company which sends out your brand’s message loud and clear to the audience. Various media platforms can be used to promote your company and brand. They include television, radio, shopping outlets, billboards, magazines, and social media. Various promotional strategies can be used to promote and market your business depending on the goals, objectives and priorities of your company.

Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me.

Andrew Lambert

Meet Andrew Lambert

My goal with Lambert Consulting is to continue to bring community, business, and education together. You must have all three in order to be successful. My experiences have allowed me to be more in tune with my clients’ needs and how to fulfill them. Hard work, honesty, and respect is what I give to each of my clients.