Nothing drives business like showing how much we value our moms. Here are 5 great ways to do it.
Mother’s Day Giveaway
If you’re looking to attract new customers, increase brand awareness and gain more leads, consider launching a giveaway. Whether you’re asking people to tag their friends in the comments section on Instagram, sign up for a newsletter or follow your social accounts, the exposure from a giveaway goes a long way. Target users with a personalized welcome message series to thank them for opting in to receive your emails.
Gift Guide
Having a gift shop is perfect but sometimes, you need to assist shoppers by giving them ideas based on what type of mom they’re buying for. If mom loves yoga, she will like certain gifts vs others. If mom is an author, she will like to receive books or a Kindle as a gift. A guide should target different Mom personas (ex: yoga lover, teacher, cook, lawyer, entrepreneur, speaker) and provide gift ideas for each type.
Bundle Products and Services
Why not bundle hand-picked products and services together to make the perfect holiday gift for moms everywhere? This idea can be used for:
- Spa treatments
- Beauty salons and products
- Restaurant offers
- Cooking classes
- Retail stores – in-person and online
This idea also makes it easy for busy people to snap up a great gift, without having to shop around different retailers. Consider offering packages at a discount, compared to buying everything separately.
Mom’s Day Deals
Through the years, businesses have taught shoppers to expect special deals with every upcoming holiday. Mother’s Day is no exception. These are the two most popular forms of special offers customers will expect from you this Mother’s Day. Promo codes are a great incentive to buy. They also benefit both the customer and the business: one gets to purchase products they want at a lower price, while the other generates more revenue.
Email Series
Email marketing remains one of the most popular ways to keep customers up-to-date with your business. That’s why delivering promotional Mother’s Day emails is something you should have on your content calendar weeks before the big day. As you’re preparing Mother’s Day email campaigns, keep in mind that your customers’ inboxes will be swamped with similar emails from your competitors.
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