Summer is no time to rest for your marketing team. Here’s some ideas to keep an edge in the hot season.
Summer Brings Fresh Challenges
People are active, soaking up vacation vibes, and your usual marketing tricks might not grab their attention like before. But here’s the cool part: summer is the perfect time to get imaginative, show off your brand’s fun side, and connect with your community in new, lively ways.
Dive Into Local Summer Events
Think pop-up markets, neighborhood fairs, and outdoor classes. These are excellent opportunities to put your name out there. Even if you’re just attending or sharing snapshots from these happenings, it builds trust and boosts your local presence.
Kick Off a Summer Challenge
Looking to spark some chatter? Try launching a playful, easygoing social media challenge. A café could ask customers to share pics of their go-to summer drink. A clothing shop might host a “Best Summer Outfit” contest using your gear. Throw in a catchy hashtag and a small prize or discount to sweeten the deal. These challenges get people engaged and encourage them to create and share content, which helps spread the word naturally.
Brighten Up Your Visual Game
Use bright, seasonal photos and quick videos to highlight your brand. Whether it’s behind-the-scenes looks at your team, new stuff shot outdoors, or short how-tos in natural light, let summer inspire you. No fancy gear needed—just keep things genuine, chilled out, and lively. That’s what really clicks with folks.
Share Handy Summer Tips
People love content that helps them out, and summer tips are an easy win. A garden store could post about heat-resistant plants. A fitness center might share hydration hacks or easy outdoor workouts. A pet shop could offer advice on keeping pets cool when it’s hot. Helpful posts stick in people’s minds and position you as a trusted expert in your field.
Throw a Summer Giveaway
Giveaways are a tried-and-true way to boost engagement, especially with a summer twist. Try something like “Win a Summer Survival Kit” or “Your Favorite Summer Beverage on Us.” Keep the entry simple and encourage tagging friends or sharing the post to get more eyes on your brand. It doesn’t have to break the bank. The main goal is to get people excited and interacting.
Keep this conversation going by commenting below, liking this piece, sharing this article, calling me directly at (812-336-1727), or e-mail me at (andrew@lambertconsulting.biz).
